For a few days now, the internet has been buzzing over a hoodie promoted by clothing giant H&M with the inscription “Coolest Monkey in the Jungle” worn by a black kid.
People all over the world, including celebrities have condemned the ad with stars like TheWeeknd and G-Eazy saying they will no longer work with the brand.
A group that goes by the name, The Economic Freedom Fighters in South Africa on Saturday, in protest against the clothing line has vandalized H&M stores in the country. They tore down display mannequins, moved clothes around, pushed down cloth racks and more.
The Deputy President of the Economic Freedom Fighters took to his twitter to commend the work of the protesters. His tweet read:
“That @hm nonsense of a clothing store is now facing consequences for its racism. All rational people should agree that the store should not be allowed to continue operating in South Africa. Well done to Fighters who physically confronted racism.”
The clothing brand has now closed its stores in South Africa following the vandalization and has released a statement on their Twitter page, announcing that stores around the area have been closed for the safety of their employees and customers.
See the statement below: